CLAUS KARCHETER. COPYWRITER.
IDEAS WITH BEARD.
IDEAS WITH BEARD?
I started in 2011 as a young intern at a copywriting school in Düsseldorf and a large advertising agency in Cologne. I came to Hamburg as a fluffy-bearded junior. On my journey through various agencies, large and small, I grew a substantial copywriter's moustache, and after 14 years, I can boast a magnificently grown-out beard. A beard with the occasional gray hair, brimming with energy and ideas.
MY WORK AND MY WORKS
Eine gute Idee hat die Kraft, Menschen von sich zu begeistern. Und ein guter Text schafft es, diese Idee auf den Punkt zu bringen. Punkt.
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Und der Weg zu jeder Idee ist es, der diesen Beruf so besonders macht. Ich freue mich darüber, verspielt zu sein, Grenzen zu überschreiten, vom Tellerrand zu springen. Ich möchte, dass die Menschen sich an meiner Kreation erfreuen, Spaß damit haben, oder es sie bewegt.
MY STORY IN ADVERTISING.
It took me a long time to find my way into advertising. After training as a bricklayer and then as an event technician, I spent a few years searching for the right path before I started writing more. By chance, I met a copywriter at a bar who told me about this wonderful job. A week later, I submitted my copy test, and now, fourteen years later, I'm a senior copywriter looking for a new challenge. Along the way, I've worked at various agencies, such as KolleRebbe, JvM/Saga, Zum goldenen Hirschen, Freunde des Häuser, heimat Hamburg OMG FUSE GmbH, and spent four years as a freelance copywriter. In the process, I've gained extensive experience in many advertising disciplines and industries. My previous positions, as well as an overview of some of my work, are presented on the following pages.
